When I first started blogging it was more like an online journal entry filled with quick little snippets of my thoughts from that day, or even events and outings. There was nothing significant except for the outrageous spelling mistakes and horrendous grammatical errors. But I wrote for me and me alone. It was the perfect introduction for me to write authentically and honestly.
Then I started writing as an extension of my business everything changed. I started looking to see how other people were writing or expressing themselves and quickly got lost in the world of writing without a voice. I was in constant turmoil because I felt like I couldn’t write or express myself the way that other bloggers could. I felt that I had to use inspiration from their blog topics or categories and write similarly to gain any sort of readership. I became so clouded with everyone else’s words that it took me awhile to realize how lost I was from my own true voice and writing style.
I have been asked on numerous occasions how I have been able to find my own writing style, how to write authentically and honestly in a way that resonates with readers and allows yourself to be set a part.
I feel inadequate to be teaching on how to write authentically since I still feel like I’m on the journey myself, but I will share what I have learned and what I know to be true for me.
The guide to Writing and Blogging Authentically:
1) What style are you attracted to?
I researched and kept track of the style of writing that appealed to me. This was everything from magazines, blogs, novels, and books. I learned that I enjoyed reading detailed, feminine and sometimes called floral style of writing. It moved me in ways that typically only classical writing has in the past.
I began experimenting with this style of writing and found that although there were a few bumps to overcome, I began to look forward to writing and expressing myself in a more feminine and detailed way.
This style of writing has been called too elaborate for business writing, and though I agree when writing sales pages or contracts, it is completely different for a blog.
2) What topics resonate with you?
This time I took to researching what made my heart skip a beat or flutter a little bit faster when speaking with others. This one took more time as I have lots of interests and passions, but I slowly started to narrow it down to which topics made me the most excited to speak about. I absolutely love to talk about dreams and visions, business and creative industries, and creating a lifestyle that resonates deeply with you.
I then began to experiment with these topics on my blog and took note as to which ones I was having difficulty writing about, which ones came easily, and which ones I was resisting all together.
Typically what I was resisting was the topic that I was going through at the moment or what I needed to write about the most. When I realized I was having difficultly on another topic I assessed whether it was something I truly enjoyed writing about or was forcing myself to write about it because I felt that it complimented the rest of my writing or was ‘expected’ of me because others in my industry wrote about it.
Every topic I wrote about would be assessed with whether I enjoyed writing about it or not and once enough research was gathered I would decide whether it was something I wanted to continue writing about or not.
3) What topics resonate with your readers?
After you have done the research as to what you enjoy writing about now you can start researching what your readers enjoy reading! This one is the most time consuming as the research never ends.
I assess what resonates with my readers through the following avenues:
- comments and likes on the post, Facebook, or Instagram
- google analytics and how many click throughs I received through Facebook or Instagram
- google analytics to view the most popular posts
- google analytics to view the topics that my readers are most attracted to
Once you have a writing style that you enjoy, topics that you can’t stop writing about, and a list of posts/topics that resonate with your readers you begin to build a strong platform to continue building upon while your tastes and life experiences expand and grow.
Even though you have done all this research you will most likely still have days where you feel like what your writing about has already been written about. You will have days where you feel like you are forcing yourself to write even when you have no desire to press another key on the keyboard. You will wonder if anyone cares if you write another word. You will wonder if you are lost in the sea of all the other bloggers and writers in the world.
I can only say is yes, it probably has already been transcribed by someone else. You are another blog amongst the billions out there. But no matter what, your voice, your thoughts, your views are needed and wanted and even if there is only one reader – write to that one reader.