I sat at the dark wood kitchen table moving one sentence to another, copy – paste, copy – paste. I felt like I was going in circles trying to create the most beautiful layout but in reality I was making a mess. I felt like I needed to include every ounce of detail and not leave anything out, but I was forgetting one of my golden rules “Simplicity is the ultimate form of sophistication”. Granted it’s not MY golden rule, but a saying I love to live by.
When I was creating my services and offerings page I wanted to service everyone I could think of. Want a business idea, let’s start the best one for you. Want to launch a business, let’s create a strategy. Have a business, let’s grow it. Want a beautiful life full of adventure, let’s work out a game plan! Everywhere I turned there was an opportunity for me to coach and help guide someone to where they wanted to be in life. But the truth of the matter was, I was confusing myself with all my services and offerings. And if I was confused, how would someone else feel?
I realized I needed to simplify and simplify even more.
As much as I want to be available to anyone and everyone, I had to get back to the whole WHY behind my business. So I simplified my offerings to include two services right now. Designing a business that Lights your Fire and Lifestyle Dreaming. And I’m so excited I decided to refine!
How do you feel about simplicity in business? Do you think it’s over rated and you’re leaving things out or do you think it’s the best thing you can do for yourself? Leave a comment and let’s chat about it!